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5 Tips to Keep Your Business Doing Business

During these uncertain times of COVID-19, it can be easy to fall victim to feelings of hopelessness or sense the impending doom, especially as a small business owner. However, this time period can also be viewed as an opportunity to get creative with different sales tactics, product/service offerings and building a stronger presence within your…

Costs going down on chalkboard

You’ve Cut all the Costs, Now What?

As the economy goes through some major changes, many businesses are having to cut any and all costs deemed “unnecessary”. But what if that leaves you in a place of asking, “Okay, what now?” Below, we’ve listed out a few steps to take once those initial costs have been cut that can help your business…

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The Committed Visitor Index

In addition to inspiring a more focused creative effort, our data driven process enables the continued monitoring that a campaign needs to remain successful.  One of our most effective tools for evaluating success is our proprietary Committed Visitor Index (CVI). Keeping the customer journey as a focal point, our CVI breaks away from static metrics…

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Enabling Your Sales Team

When it comes to increasing your company’s revenue, few people play a bigger role in reaching your goals than the men and women in your sales team. As valuable an asset as they may be, too many companies leave them woefully underprepared to capitalize on new opportunities. According to recent statistics, 95% of customers purchase from…

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Marketing Online vs. Offline

As fast as trends and technology move, it can almost seem like new marketing techniques just form out of thin air. It’s true that today’s marketers have to be ready for anything at any time but cutting through all the noise and achieving real results requires a clear and actionable plan. At Vista 14, we…

editorial calendar concept

Why is an Editorial Calendar Useful?

Whether the message goes from business-to-business or direct to consumer, social media is an important part of maintaining a strong brand image and promoting visibility. With 90% of businesses turning to social media to achieve growth, more messages than ever are competing for the same audiences. In order to ensure that their messages are engaging the…

man on computer looking at data analytics

The Importance of the Advertising Mix

When creativity and analysis work together, amazing things can happen for you and your company. Throughout our partnership with your brand, Vista 14 will deliver dynamic and adaptive creative campaigns bolstered by industry-leading analytics. While very different from one another, both creative and data-driven efforts ultimately have the same goal: achieving growth for your business.…