Category Archives: Marketing

The Committed Visitor Index

In addition to inspiring a more focused creative effort, our data driven process enables the continued monitoring that a campaign needs to remain successful.  One of our most effective tools for evaluating success is our proprietary Committed Visitor Index (CVI). Keeping the customer journey as a focal point, our CVI breaks away from static metrics…

Marketing Online vs. Offline

As fast as trends and technology move, it can almost seem like new marketing techniques just form out of thin air. It’s true that today’s marketers have to be ready for anything at any time but cutting through all the noise and achieving real results requires a clear and actionable plan. At Vista 14, we…