VISTA14 AND SUN BROADCAST GROUP ANNOUNCE MARKETING MAKEOVER CAMPAIGN TO SUPPORT BUSINESS REBOUND
Vista14 and Sun Broadcast Group Partner to Provide a $200,000 Commitment to Support Businesses Affected by COVID-19
HOUSTON – MARCH 30, 2020 – Vista14, a national award-winning digital agency, and Sun Broadcast Group (SBG), a national radio network reaching over 250 million listeners, today announced the launch of the Brand Impossible Campaign to help businesses impacted by the recent events brought about by COVID-19. The companies are committing up to $200,000 to support entrepreneurs and business owners with a Marketing Makeover designed to give small businesses the opportunity to win the extra help they need to focus their marketing and advertising efforts for the emerging market opportunities ahead.
As this unprecedented event rapidly shifts the national socio-economic climate, companies need help successfully navigate this storm. In many cases, business owners and entrepreneurs have already cut as many expenses as they can with the feeling that investment in future growth is impossible. Vista14 and Sun Broadcast want to give businesses the assistance and support they need to optimize their brand’s strategy and get creative with their branding. Powered by the VeloCiti Program, an optimized marketing model that helps business achieve greater visibility, credibility and relevancy in hyper-local markets, the Brand Impossible Marketing Makeover will give the winning small businesses the boost they need to take on the year feeling more “brand confident” and ready drive new sales.
“Between this crisis and the everyday stresses of navigating the everchanging challenges of marketing and advertising, the steep climb for all businesses is about to begin, and we have all heard it before that there is not enough hands on deck to help drive sales. So, that is exactly what the Brand Impossible Campaign will deliver to four lucky winners,” stated Judy Lakin, President of Vista14. “Our VeloCiti Program is the most effective way to show them what is truly possible!”
Now through March 31, 2021, small business owners and employees can participate by visiting the Brand Impossible website and completing the VeloCiti Brand Assessment. Four businesses will be selected to win a $50,000 Marketing Makeover, including professional services provided by Vista14, select advertising packages provided by Sun Broadcast Group, and monthly VeloCiti marketing support services. The first winner will be announced July 1, 2020. See the official sweepstakes rules on the website for details regarding the announcement schedule of additional winners to be selected from quarterly entries.
“We are honored to join in this exciting effort by leveraging our vast broadcast network capabilities to give back to businesses that are feeling like they’ve reached a dead end in these uncertain times,” said Jay Bailey, President and Founder of SBG. “I started SBG with just the money that was left in my savings and a dream. I know the struggle of opening a business during the GOOD times, trying to make payroll and all the things that fall of your control that could derail the dream. When Jeff and Judy Lakin approached me about joining the Brand Impossible Initiative I couldn’t say yes fast enough. This truly speaks to the core of who we are as a company – giving back to the amazing businesses that are the life blood of this country .”
The Brand Impossible Marketing Makeover is part of Vista14 and Sun Broadcast’s overall mission to help businesses that have been affected by the recent economic decline caused by COVID-19 to overcome changing technologies, staffing limitations and branding issues in order to re-emerge as profitable market leaders. As part of this exclusive Marketing Makeover, the winning business will have their entire brand “renovated” by Vista14’s award-winning design and interactive marketing teams, including their website, social platforms, and visual identity assets. Each winner will also receive consulting services to address online and offline strategic planning including customer experience audits, cross-platform communications, and sales enablement from the Vista14 and SBG executives.
Based in Houston, TX, Vista14 is a national full-service agency with an “Inspired by Possible” approach that bridges the interactive, social and traditional mediums. Services include strategy, analytics and creative messaging combined with integrated channel communications and branding to achieve award-winning campaigns and true sales convergence. With clients across numerous industries, Vista14 is a team of experienced brand, creative, development, and advertising experts with innovation at the core of our business values. Visit www.vista14.com for work examples, case studies, and awards.
About Sun Broadcasting Group
Named one of the fastest growing companies in America by Inc Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 250 million listeners through its more than 6,000 affiliates in both English and Spanish-language. With offices in New York City, Boston, Cleveland and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and other radio networks nationwide. Its growing program and sales offerings include the Sun Select RADAR® Network, Paul Shaffer’s Day in Rock, The Michael Baisden Show, 90s with Alfonso Ribeiro, Express VO, The Jim Brickman Show, MeTV-FM, The Rooster, Country Fried Mix with DJ Sinister and many more.