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About the VeloCiti Program

The VeloCiti Program℠ is our proprietary marketing system that helps clients get control of their online and offline messaging. Our unique service model is focused on the content publishing requirements and maintaining customer relationship management touchpoints for a brand to maintain relevancy with customers and within the major search engines – impacting their company’s visibility and speed of doing business. Vista14 plans, authors, and publishes the visual, video, and written content for our clients. In addition, the program includes reputation management. We help clients know what people are saying about their brand or service, how prospects respond to their offers/campaigns, and what experience the brand must deliver to remain competitive.

The VeloCiti Process

We ask simple questions. Ones only you know the answers to. These are the beginning workings of your Interactive Marketing Playbook that helps us establish the strategy and objectives for your business. Your dedicated account team will meet with you to first discuss, analyze, and assess your business objectives. We establish benchmarks through a set of questions in order to establish a guide moving forward.

  • Vision
  • Expectation
  • Needs Assessment
  • Roadmap/Services
  • Deliverables
COVID-19 Business Recovery Marketing

Planning is an essential part of your success, and we take the time upfront to discuss your goals and metrics so that we can establish clear deliverables and expectations. We help your business define product offerings, determine tone and voice, and identify what makes your business unique. This information becomes the foundation for the Interactive Marketing Playbook for your business.

  • Customer Journey Mapping
  • Products/Services Focus
  • Core Messaging
  • Brand Voice and Tone
  • Goals and Evidence
  • Differentiators
Velociti Program chart

This phase encompasses all of the channels through which the client has chosen to communicate with the market, their prospects, and their customers. In the early stages, we identify the core messages and the “voice” of the business that we apply to each message we create on our clients’ behalf – right down to the posts and tweets. We have a stringent QA (Quality Assurance) process which involves both client and internal review protocols.

  • Content
  • Opportunities
  • Channel
  • Themes
Velociti Example Context

This phase of the process requires input from our client which results in a living document that outlines brand strategy and go-to-market plan. The Interactive Marketing Playbook is used as a guide throughout the planning and content writing or curation processes. This document is constantly evolving throughout our engagement with the Client to allow for changes in strategy, brand message, and business requirements.

  • Convergence
  • Online/Offline
  • Cadence
  • Mix
  • Brand Guidelines
Velociti Flow

This is where it all starts coming together! Using the Interactive Marketing Playbook as the guide, our development and design teams begin to build what will become the final products. Online and offline assets are created and run through our Client approval process before going live.

  • Timeline
  • Design
  • Development
  • Authorship
  • Publishing
Velociti samples

Monitoring and adjusting is a constant cycle once a campaign has gone live. We use the latest, best-in-class analytics tools to help guide decisions going forward. Once data is acquired, our team shifts the strategy, content and ad spend to match what the numbers tell us.

  • Reporting
  • Refinement
  • Re-Deployment
  • Results
velociti funnel
Discovery

We ask simple questions. Ones only you know the answers to. These are the beginning workings of your Interactive Marketing Playbook that helps us establish the strategy and objectives for your business. Your dedicated account team will meet with you to first discuss, analyze, and assess your business objectives. We establish benchmarks through a set of questions in order to establish a guide moving forward.

  • Vision
  • Expectation
  • Needs Assessment
  • Roadmap/Services
  • Deliverables
COVID-19 Business Recovery Marketing
Brand WorkBook

Planning is an essential part of your success, and we take the time upfront to discuss your goals and metrics so that we can establish clear deliverables and expectations. We help your business define product offerings, determine tone and voice, and identify what makes your business unique. This information becomes the foundation for the Interactive Marketing Playbook for your business.

  • Customer Journey Mapping
  • Products/Services Focus
  • Core Messaging
  • Brand Voice and Tone
  • Goals and Evidence
  • Differentiators
Velociti Program chart
Editorial Calendar

This phase encompasses all of the channels through which the client has chosen to communicate with the market, their prospects, and their customers. In the early stages, we identify the core messages and the “voice” of the business that we apply to each message we create on our clients’ behalf – right down to the posts and tweets. We have a stringent QA (Quality Assurance) process which involves both client and internal review protocols.

  • Content
  • Opportunities
  • Channel
  • Themes
Velociti Example Context
Marketing Playbook

This phase of the process requires input from our client which results in a living document that outlines brand strategy and go-to-market plan. The Interactive Marketing Playbook is used as a guide throughout the planning and content writing or curation processes. This document is constantly evolving throughout our engagement with the Client to allow for changes in strategy, brand message, and business requirements.

  • Convergence
  • Online/Offline
  • Cadence
  • Mix
  • Brand Guidelines
Velociti Flow
Execution

This is where it all starts coming together! Using the Interactive Marketing Playbook as the guide, our development and design teams begin to build what will become the final products. Online and offline assets are created and run through our Client approval process before going live.

  • Timeline
  • Design
  • Development
  • Authorship
  • Publishing
Velociti samples
Monitoring

Monitoring and adjusting is a constant cycle once a campaign has gone live. We use the latest, best-in-class analytics tools to help guide decisions going forward. Once data is acquired, our team shifts the strategy, content and ad spend to match what the numbers tell us.

  • Reporting
  • Refinement
  • Re-Deployment
  • Results
velociti funnel

Our three levels of engagement have corresponding monthly service fees based on the on-going deliverables. 

VeloCiti Essentials℠

These are the basic website and social media communications that are required by the search engines for a site to maintain its rank and relevancy. This is also the minimum a prospect/client might expect to see from their brand to ensure credibility and relevancy.

View VeloCiti Essentials Special Pricing

VeloCiti Impact℠

Includes additional website, social media and customer engagement touch points along with the robust Interactive Marketing Playbook and the Editorial Calendar. Most small to medium sized companies find this program suits their needs and budget (the monthly fees cost less than a full-time employee).

VeloCiti Accelerate℠

Program provides a greater cadence of customer engagement communication across multiple social media platforms, email, customer service, billing and customer touch points using the same playbook and calendars in the Impact level for large customers with established brands, customer base, and technology infrastructures.

VeloCiti Essentials℠

These are the basic website and social media communications that are required by the search engines for a site to maintain its rank and relevancy. This is also the minimum a prospect/client might expect to see from their brand to ensure credibility and relevancy.

View VeloCiti Essentials Special Pricing

VeloCiti Impact℠

Includes additional website, social media and customer engagement touch points along with the robust Interactive Marketing Playbook and the Editorial Calendar. Most small to medium sized companies find this program suits their needs and budget (the monthly fees cost less than a full-time employee).

VeloCiti Accelerate℠

Program provides a greater cadence of customer engagement communication across multiple social media platforms, email, customer service, billing and customer touch points using the same playbook and calendars in the Impact level for large customers with established brands, customer base, and technology infrastructures.

Velociti Program Marketing Playbook

Ready to Get Started?

We would love to hear from you! We just need some basic information from you to get the ball rolling.